Purpose: This paper aims to explore the role of customer engagement during the production of services in a modular innovation. Modularity can be used to explain the structure and relationship in services innovation. Design/methodology/approach: The authors explore the theory of modularity...

Purpose – The literature on modularity is extensive, but most research has been concerned with the manufacturing sector and much less with the service sector. The purpose of this paper is to investigate the existing research, to provide a critique of the empirical literature on service...

Purpose This study aims to explore service modularity in the context of digital technology and environmental sustainability, particularly considering the transformative impacts of the post-pandemic world. It aims to shed light on how service modularity can adapt to and thrive in these evolving...