Baig, Aysha Karamat; Baig, Uzma Karamat - In: International Journal of Research in Business and … 2 (2013) 2, pp. 28-37
This study is elected to explore the connection between religiosity and new product adoption amongst Pakistani consumers. This paper sheds some light on measured effects of religiosity and the perceived ideologies of Pakistani’s about proffered pharmaceutical products in the country....
