Club season membership and game day expenditure are important income sources for professional sport leagues and events. From a marketing perspective, understanding fans membership experiences can be invaluable for sport managers and marketers. This study examines the perceptions of fans of a...

Professional sport teams and leagues rely heavily on gate receipts and season ticket revenue. Additionally, live game day attendance is seen to be an important means for fans to 'connect' with their club and 'consume' the game-day leisure experience. For sports marketers, the determinants of...