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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
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Gender stereotypes in advertising : a review of current research
Grau, Stacy Landreth; Zotos, Yorgos C. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 761-770
Persistent link: https://www.econbiz.de/10011618355
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Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
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A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
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Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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Advertising in social media : a review of empirical evidence
Knoll, Johannes - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
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Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
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Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan; Tung, Minh-Hsuan - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana; Dens, Nathalie; Pelsmacker, … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286