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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Comparison"
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Comparison
USA
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Advertising
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Werbung
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Advertising effects
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Werbewirkung
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Consumer behaviour
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Advertising planning
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Psychology of advertising
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Mueller, Barbara
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Bu, Kyunghee
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Okazaki, Shintaro
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International journal of advertising : the quarterly review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
305
NBER working paper series
135
Discussion paper series / IZA
96
Discussion paper / Centre for Economic Policy Research
91
NBER Working Paper
68
Journal of business ethics : JOBE
38
The American economic review
33
Working paper
32
IZA Discussion Paper
29
CESifo working papers
27
LIS working paper series
26
Journal of international consumer marketing
23
SpringerLink / Bücher
22
Discussion paper
21
Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
19
USITC publication / US International Trade Commission
19
Wirtschaftsrecht und Wirtschaftspolitik
18
International productivity monitor
17
Ifo-Schnelldienst
16
Vierteljahrshefte zur Wirtschaftsforschung
16
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
15
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Journal of labor economics
15
Discussion papers / Deutsches Institut für Wirtschaftsforschung
13
International business and economics research journal
13
Journal of accounting and public policy
13
ZEW discussion papers
13
Applied economics
12
Faculty & research / Insead : working paper series
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper / Centre for Business Research, University of Cambridge
12
Economic policy : a European forum
11
Health affairs : at the intersection of health, health care, and policy
11
RIETI discussion paper
11
CESifo Forum
10
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
10
Europäische Hochschulschriften / 5
10
Journal of global information management : an official publication of the Information Resources Management Association
10
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ECONIS (ZBW)
14
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan
;
Windels, Kasey
;
Kamal, Sara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
Saved in:
4
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
5
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
6
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
7
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
8
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
9
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
10
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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