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Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
d'Astous, Alain; Berrada, Chemsi - In: International journal of arts management 14 (2011/12) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10009894225
Cover Image
Communication strategies to enhance the effectiveness of product placement in movies : the case of comparative appeal
Astous, Alain d'; Berrada, Chemsi - In: International journal of arts management 14 (2011/12) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10009381389
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Socialization of cultual consumers in the family : a synthesis of 50 years of marketing research
Courchesne, André; Astous, Alain d'; Colbert, François - In: International journal of arts management 23 (2021) 3, pp. 10-20
Persistent link: https://www.econbiz.de/10012668163