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Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
2
Web-based learning resources and students' engagement : an exploration
Gautam, Vikas
;
Khandelwal, Shalini
;
Dwivedi, Riyanka
- In:
International journal of business
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014468956
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