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~isPartOf:"International journal of business excellence : IJBEX"
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International journal of business excellence : IJBEX
International journal of electronic finance : IJEF
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IIMB management review
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International journal of business excellence
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International journal of business innovation and research : IJBIR
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International journal of entrepreneurship and small business
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Journal of information & knowledge management : JIKM
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Palgrave Studies of Marketing in Emerging Economies
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International journal of electronic marketing and retailing : IJEMR
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Investigating the relationship between age and smart phone usage patterns : evidences from Indian smart phone users
Sakkthivel, A. M.
;
Moovendhan, V.
;
Heggde, Githa S.
- In:
International journal of business excellence : IJBEX
21
(
2020
)
3
,
pp. 394-409
Persistent link: https://www.econbiz.de/10012250656
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2
Examining the mediation effect of exogenous variables over brand switching behaviour : evidence from Indian women consumers
Sakkthivel, A. M.
;
Moovendhan, V.
- In:
International journal of business excellence : IJBEX
31
(
2023
)
4
,
pp. 500-520
Persistent link: https://www.econbiz.de/10015060793
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