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Assessing the impact of information technology capability on firm profitability and market value in emerging economies : a study from India
Arora, Bharat; Rahman, Zillur - In: International journal of business information systems : … 25 (2017) 2, pp. 192-212
Persistent link: https://www.econbiz.de/10011756934
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Social media marketing : literature review and future research directions
Yadav, Mayank; Rahman, Zillur - In: International journal of business information systems : … 25 (2017) 2, pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
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Reconceptualising service firm marketing capability : scale development and validation
Kamboj, Shampy; Rahman, Zillur - In: International journal of business information systems : … 29 (2018) 4, pp. 502-534
Persistent link: https://www.econbiz.de/10011981376