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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing"
~person:"Bhanja, Nivedita"
~subject:"Konsumentenverhalten"
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Bhanja, Nivedita
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It is better with a shade of blue! : consumer evaluation of unisex extension of brands
Bhanja, Nivedita
;
Mehta, Ritu
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2239-2253
Persistent link: https://www.econbiz.de/10013412135
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