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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
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When eWOM becomes cynical
Amezcua, Bernardo; Quintanilla, Claudia - In: International journal of consumer studies 40 (2016) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10011523508
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Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry; Okoe, Abednego Feehi - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
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Children's participation in brand-based social networks : examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recomme...
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia - In: International journal of consumer studies 40 (2016) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011620052
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Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011639164