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International journal of consumer studies
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Influencer marketing, narrative transportation, and consumer well-being : an exploration of how virtual influencers impact followers' well-being
Jain, Ritesh
;
Schuster, Lisa
;
Luck, Edwina
;
Jin, Hyun Seung
- In:
International journal of consumer studies
48
(
2024
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015107992
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