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8-T framework for artificial intelligence-driven branding : a strategic typology
Deryl, Maria DSouza
;
Verma, Sanjeev
;
Srivastava, Vartika
- In:
International journal of consumer studies
49
(
2025
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015333760
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