Analysing the adoption of Customer Relationship Management in Indian service sector : an empirical study
Purnima S. Sangle and Sanjeev Verma
| Year of publication: |
2008
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|---|---|
| Authors: | Sangle, Purnima S. ; Verma, Sanjeev |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 2.2008, 1, p. 85-99
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| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Faktorenanalyse | Factor analysis | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772123