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~isPartOf:"International journal of consumer studies"
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International journal of consumer studies
European journal of operational research : EJOR
6
International journal of electronic marketing and retailing : IJEMR
4
International journal of production economics
4
International journal of production research
4
International marketing review
4
Journal of promotion management : JPM
4
Cross Cultural Management: An International Journal
3
Economics letters
3
International journal of technology marketing : IJTMkt
3
Journal of Consumer Marketing
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Competitiveness Review: An International Business Journal
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
European Journal of Marketing
2
European Journal of Operational Research
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Global business and organizational excellence : a review of research & best practices
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Production Economics
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International Marketing Review
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International journal of quality & reliability management
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International journal of retail & distribution management
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Journal of Services Marketing
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Journal of business research : JBR
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
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Marketing intelligence & planning
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Psychology & marketing
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Qualitative market research : an international journal
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The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young Consumers
2
Young consumers : insight and ideas for responsible marketers
2
Advertising, promotion, and new media
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Asia-Pacific Journal of Operational Research (APJOR)
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A study of cross-border outshopping determinants : mediating effect of outshopping enjoyment
Guo, Chiquan
;
Wang, Yong Jian
- In:
International journal of consumer studies
33
(
2009
)
6
,
pp. 644-651
Persistent link: https://www.econbiz.de/10003907577
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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