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~isPartOf:"International journal of consumer studies"
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International journal of consumer studies
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Industrial marketing management : the international journal for industrial and high-tech firms
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Enhancing parasocial brand experience and brand equity : unleashing the advantages of ChatGPT service
Wang, Shuman
;
Yuan, Chunlin
;
Moon, Hakil
;
Kim, Kyung Hoon
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10015333837
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