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~isPartOf:"International journal of consumer studies"
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How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Zourrig, Haithem
;
Park, Jeongsoo
;
Becheur, Imene
- In:
International journal of consumer studies
49
(
2025
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015333792
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