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Best practices for implementing experimental research methods
Stoner, Jennifer L.; Felix, Reto; Stadler Blank, Ashley - In: International journal of consumer studies 47 (2023) 4, pp. 1579-1595
Persistent link: https://www.econbiz.de/10014326063
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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943
Persistent link: https://www.econbiz.de/10013177044