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How do we measure the intangible? : overcoming the measurement challenge in services
Banerji, Diptiman
;
Ramasundaram, Aishwarya
;
Sreejesh, S.
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1911-1926
Persistent link: https://www.econbiz.de/10014335651
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