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Attachment styles and customers' long-term relationships in a service context
Frydman, Smadar; Moliner Tena, Miguel Angel - In: International journal of consumer studies 47 (2023) 1, pp. 267-284
Persistent link: https://www.econbiz.de/10014248860
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Online value co-creation activities in three management domains : the role of climate and personal needs
Chen, Aihui; Jin, Yu; Xiang, Mengqi; Lu, Yaobin - In: International journal of consumer studies 46 (2022) 4, pp. 1339-1364
Persistent link: https://www.econbiz.de/10013328297
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Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee; Kishore, Kaushal; Gokhale, Nilesh - In: International journal of consumer studies 47 (2023) 6, pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
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Virtual influencers as an emerging marketing theory : a systematic literature review
Laszkiewicz, Anna; Kalińska-Kula, Magdalena - In: International journal of consumer studies 47 (2023) 6, pp. 2479-2494
Persistent link: https://www.econbiz.de/10014427324
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Four decades of negative word-of-mouth and negative electronic word-of-mouth : a morphological analysis
Ribeiro, Dahlia Allwyn; Kalro, Arti D. - In: International journal of consumer studies 47 (2023) 6, pp. 2528-2552
Persistent link: https://www.econbiz.de/10014427341
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Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: International journal of consumer studies 46 (2022) 4, pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
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Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
Ju, Xingting; Martín Martín, Oscar; Chocarro, Raquel - In: International journal of consumer studies 46 (2022) 4, pp. 1127-1148
Persistent link: https://www.econbiz.de/10013328247
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh; Malhotra, Naresh K.; Maity, Moutusy - In: International journal of consumer studies 46 (2022) 4, pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
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Impact of social influences and adoptive community on behaviours : an exploratory study of young French vegetarians
Sere de Lanauze, Gilles; Sirieix, Lucie - In: International journal of consumer studies 46 (2022) 2, pp. 419-433
Persistent link: https://www.econbiz.de/10013162259