Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Ashutosh Patil, Naresh K. Malhotra, Moutusy Maity
| Year of publication: |
2022
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|---|---|
| Authors: | Patil, Ashutosh ; Malhotra, Naresh K. ; Maity, Moutusy |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1428-1450
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| Subject: | attitude | purchase intentions | consumer knowledge | online review summaries | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wissen | Knowledge | Social Web | Social web | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013329339