Alternative techniques for assessing common method variance : an analysis of the theory of planned behavior research
Year of publication: |
2015
|
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Authors: | King Schaller, Tracey ; Patil, Ashutosh ; Malhotra, Naresh K. |
Published in: |
Organizational research methods : ORM. - Thousand Oaks, Calif. [u.a] : Sage, ISSN 1094-4281, ZDB-ID 1427023-7. - Vol. 18.2015, 2, p. 177-206
|
Subject: | common method variance | marker variable | method bias | MTMM | theory of planned behavior | theory of reasoned action | Verbrauchereinstellung | Consumer attitudes | Wissenschaftliche Methode | Scientific method | Theorie | Theory |
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