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International journal of consumer studies
Springer eBook Collection
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Palgrave Studies of Marketing in Emerging Economies
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Palgrave studies of marketing in emerging economies
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Digital Business in Africa : Social Media and Related Technologies
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Indigenous African enterprise : the Igbo traditional business school (I-TBS)
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New frontiers in hospitality and tourism management in Africa
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Digital transformation in business and society : theory and cases
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Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing
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Bottom of the pyramid marketing : making, shaping and developing BOP markets
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Building corporate identity, image and reputation in the digital era
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Business economics : the journal of the National Association for Business Economists
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Chinese organizations in sub-Saharan Africa : new dynamics, new synergies
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Cultural values and voice as determinants of customers' marketing research cooperation : a fuzzy set perspective
Osakwe, Christian Nedu
;
Ogunmokun, Oluwatobi A.
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015102051
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