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The role of relationship marketing investments in customer reciprocity
Lee, Jin-soo; Kim, Seongseop; Pan, Steve - In: International journal of contemporary hospitality management 26 (2014) 8, pp. 1200-1224
Persistent link: https://www.econbiz.de/10010467931
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How can employees engage customers? : application of social penetration theory to the full-service restaurant industry by gender
Hwang, Jinsoo; Han, Heesup; Kim, Seongseop - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1117-1134
Persistent link: https://www.econbiz.de/10011403001
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
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Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
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How do tourists' memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? : a fuzzy set approach
Badu-Baiden, Frank; Correia, Antónia; Kim, Seongseop - In: Journal of travel and tourism marketing 39 (2022) 5, pp. 501-515
Persistent link: https://www.econbiz.de/10013483074