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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Will the global village fracture into tribes? : recommender systems and their effects on consumer fragmentation
Hosanagar, Kartik; Fleder, Daniel; Lee, Dokyun; Buja, … - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 805-823
Persistent link: https://www.econbiz.de/10010347855
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How do product attributes and reviews moderate the impact of recommender systems through purchase stages?
Lee, Dokyun; Hosanagar, Kartik - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 524-546
Persistent link: https://www.econbiz.de/10012435309
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Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad; Chen, George H.; Lee, Dokyun; Smith, … - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097