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An experimental test of brand insulation against competitor attacks : effects of consumer heterogeneity and residual desire
DelVecchio, Devon; Heath, Timothy B. - In: Psychology & marketing 25 (2008) 10, pp. 944-960
Persistent link: https://www.econbiz.de/10003768745
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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Customer relationship management for hotels in Hong Kong
Lo, Ada S.; Stalcup, Lawrence D.; Lee, Amy - In: International journal of contemporary hospitality management 22 (2010) 2/3, pp. 139-159
Persistent link: https://www.econbiz.de/10003976099
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Customer perceptions of service quality in luxury hotels in New Delhi, India: an exploratory study
Mohsin, Asad; Lockyer, Tim - In: International journal of contemporary hospitality management 22 (2010) 2/3, pp. 160-173
Persistent link: https://www.econbiz.de/10003976102
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What really brings them back? : the impact of tangible quality on affect and intention for casual dining restaurant patrons
Kincaid, Clark; Baloglu, Seyhmus; Mao, Zhenxing; … - In: International journal of contemporary hospitality management 22 (2010) 2/3, pp. 209-220
Persistent link: https://www.econbiz.de/10003976109
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Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
Wang, Chung-yu - In: Psychology & marketing 27 (2010) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10003956556
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Do they buy for their dogs the way they buy for themselves?
Tesfom, Goitom; Birch, Nancy J. - In: Psychology & marketing 27 (2010) 9, pp. 898-912
Persistent link: https://www.econbiz.de/10008652657
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Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih; Doong, Her-sen; Foxall, Gordon R. - In: Psychology & marketing 27 (2010) 9, pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
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Do VIP programs always work well? : the moderating role of loyalty
Kim, Donghoon; Lee, Seung-yon; Bu, Kyunghee; Lee, Seho - In: Psychology & marketing 26 (2009) 7, pp. 590-609
Persistent link: https://www.econbiz.de/10003874123