Narrow search
Showing 1 - 10 of 345
Cover Image
Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya; Gunlu, Ebru - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
Cover Image
Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Cover Image
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.; Gustafsson, Anders; Jaakkola, … - In: The journal of services marketing 29 (2015) 6/7, pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Cover Image
Relative measures in service research
Aksoy, Lerzan; Hogreve, Jens; Lariviere, Bart; … - In: The journal of services marketing 29 (2015) 6/7, pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Cover Image
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Cover Image
Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Cover Image
Customer-dominant logic : foundations and implications
Heinonen, Kristina; Strandvik, Tore - In: The journal of services marketing 29 (2015) 6/7, pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Cover Image
How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei - In: The journal of services marketing 29 (2015) 6/7, pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
Cover Image
A self-determination theory perspective on customer participation in service development
Engström, Jon; Elg, Mattias - In: The journal of services marketing 29 (2015) 6/7, pp. 511-521
Persistent link: https://www.econbiz.de/10011418356
Cover Image
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363