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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.; Karande, Kiran; Singal, Manisha; … - In: International journal of hospitality management 34 (2013), pp. 160-168
Persistent link: https://www.econbiz.de/10009766716
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The effects of cognitive, affective, and sensory attributes on hotel choice
Kim, Dohee; Perdue, Richard R. - In: International journal of hospitality management 35 (2013), pp. 246-257
Persistent link: https://www.econbiz.de/10010225787
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants : a mediating effect of a country image of Korea
Lee, Bumjun; Ham, Sunny; Kim, Donghoon - In: International journal of hospitality management 46 (2015), pp. 200-212
Persistent link: https://www.econbiz.de/10011301964