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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Ma, Baolong"
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The effects of product-harm crisis on brand performance
Ma, Baolong
;
Zhang, Lin
;
Fei, Li
;
Wang, Gao
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 443-458
Persistent link: https://www.econbiz.de/10008646964
Saved in:
2
The impact of a product-harm crisis on customer perceived value
Ma, Baolong
;
Zhang, Lin
;
Wang, Gao
;
Fei, Li
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 341-366
Persistent link: https://www.econbiz.de/10010384688
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