Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper personal characteristics are attached to the external contributor. The knowledge about the essential characteristic elements of lead users is crucial to select the right lead users...

Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country's global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products introduced locally and globally. Further,...

Innovation plays a critical role in predicting the long-term survival of organizations, determining an organization's success and sustaining its global competitiveness, especially in an environment where technologies, competitive position and customer demands can change almost overnight, and...