Managing program impacts in new product development : an exploratory case study on overcoming uncertainties
Year of publication: |
May 2016
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Authors: | Laine, Teemu ; Korhonen, Tuomas ; Martinsuo, Miia |
Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 797899-6. - Vol. 34.2016, 4, p. 717-733
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Subject: | NPD program | Program impact | Financial/Non-financial impact | Ambiguity | Sensemaking | Produktentwicklung | New product development | Wirkungsanalyse | Impact assessment | Risiko | Risk | Innovation |
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