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A brief review of marketing accountability, and a research agenda
McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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"Relationship marketing" or is it "relationships in marketing"? : new opportunities and constraints
Ballantyne, David - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 320-321
Persistent link: https://www.econbiz.de/10009524518
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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Synergistic effect of technology and customer relationship orientations : consequences for market performance
Salojärvi, Hanna; Ritala, Paavo; Sainio, Liisa-Maija; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 511-520
Persistent link: https://www.econbiz.de/10011339907
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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Science mapping in industrial marketing
Vieira, Francisco; Brito, Carlos Henrique Figueiredo e … - In: The journal of business & industrial marketing 30 (2015) 1, pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
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9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette (contributor) - International Conference on Relationship Marketing <9, … - 2012
Persistent link: https://www.econbiz.de/10009665593
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9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette (contributor) - International Conference on Relationship Marketing <9, … - 2012
Persistent link: https://www.econbiz.de/10009665629