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~isPartOf:"International journal of public sector management : IJPSM"
~subject:"Attention-based view"
~subject:"Markenführung"
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International journal of public sector management : IJPSM
The journal of brand management : an international journal
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ECONIS (ZBW)
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What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
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2
Challenges in delivering brand promise, focusing on municipal healthcare organisations
Hytti, Ulla
;
Kuoppakangas, Päivikki
;
Suomi, Kati
; …
- In:
International journal of public sector management : IJPSM
28
(
2015
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10011474269
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