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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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Mixed Markov and latent Markov modelling applied to brand choice behaviour
Stig Poulsen, Carsten - In: International journal of research in marketing : IJRM ; … 7 (1990) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10001095326
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Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D. - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
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Marketing data analysis by dual scaling
Nishisato, Shizuhiko - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10001069434
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Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10001041163
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Selection and implementation of processing strategies in consumer evaluative judgment and choice
Astous, Alain d' - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 99-110
Persistent link: https://www.econbiz.de/10001041165
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A free response approach to the measurement of brand perceptions
Boivin, Yvan - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10001041174
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Managerial intervention in forecasting : an empir. investigation of forecast manipulation
Mathews, Brian P. - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10001041175
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The impact of telephone notification strategies on response to an industrial mail survey
Jobber, David - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 291-296
Persistent link: https://www.econbiz.de/10001041176
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Stimulating responses to mailed questionnaires : an experimental study
Kindra, Gurprit S. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 219-226
Persistent link: https://www.econbiz.de/10001041180