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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank; Puntoni, Stefano; Khodr, AbdulRahman - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
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Identity-based consumer behavior
Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10009684923
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Introduction to the special issue on consumer identities
Warlop, Luk; Puntoni, Stefano - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 307-309
Persistent link: https://www.econbiz.de/10009684925
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Organizational frontlines in the digital age : the Consumer-Autonomous Technology-Worker (CAW) framework
Doorn, Jenny van; Smailhodzic, Edin; Puntoni, Stefano; … - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304033
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Identity-based consumer behavior
Reed, Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10010050355