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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Produktentwicklung"
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Innovation and R&D Activities...
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Produktentwicklung
Innovation
109
Innovation management
39
Innovationsmanagement
39
New product development
36
Marketing management
15
Marketingmanagement
15
Brand management
14
Markenführung
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36
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Homburg, Christian
3
Bohlmann, Jonathan D.
2
Chandrasekaran, Deepa
2
Cui, Anna Shaojie
2
Gupta, Shaphali
2
Rubera, Gaia
2
Slotegraaf, Rebecca J.
2
Steenkamp, Jan-Benedict E. M.
2
Wu, Fang
2
Alavi, Sascha
1
Arts, Joep W. C.
1
Arunachalam S
1
Arunachalam, S.
1
Aspara, Jaakko
1
Avagyan, Vardan
1
Bahadir, S. Cem
1
Banerjee, Sumitro
1
Beverland, Michael B.
1
Bharadwaj, Sundar G.
1
Camacho, Nuno
1
Chaudhuri, Malika
1
Chou, Ting-Jui
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Frambach, Rudolf T.
1
Giannetti, Verdiana
1
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1
Griffith, David A.
1
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Guesalaga, Rodrigo
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Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Harmancioglu, Nukhet
1
Henke, John W.
1
Hildesheim, Andreas
1
Ho-Dac, Nga N.
1
Houston, Mark B.
1
Jaiswal, Anand Kumar
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
Journal of business research : JBR
139
International journal of innovation management
100
Industrial marketing management : the international journal for industrial and high-tech firms
92
Technovation : the international journal of technological innovation, entrepreneurship and technology management
79
Technological forecasting & social change : an international journal
69
IEEE transactions on engineering management : EM
68
Research policy : policy, management and economic studies of science, technology and innovation
67
International journal of product development : IJPD
57
International journal of production economics
57
The journal of product innovation management : an international publication of the Product Development & Management Association
51
International journal of production research
47
Journal of engineering and technology management : JET-M
42
The journal of business & industrial marketing
41
International journal of innovation and technology management
40
Technology analysis & strategic management
40
International journal of technology management : IJTM
38
Research technology management : RTM
36
European journal of innovation management
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of open innovation : technology, market, and complexity
30
SpringerLink / Bücher
28
European journal of operational research : EJOR
27
International journal of business innovation and research
25
Production and operations management : an international journal of the Production and Operations Management Society
23
Innovation: organization & management : IOM
21
International journal of innovation management : IJIM
21
Journal of marketing
20
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
19
European journal of innovation management : EJIM
18
International journal of technology marketing : IJTMkt
18
Economics of innovation and new technology
17
Strategic management journal
17
Cogent business & management
16
European management journal
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Industry and innovation
14
Journal of knowledge management
14
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ECONIS (ZBW)
36
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1
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
2
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
3
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
4
Open
innovation
, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
5
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
6
Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet
;
Griffith, David A.
;
Yılmaz, Tuba
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
Saved in:
7
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
8
Reference quality-based competitive market structure for
innovation
driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
9
Balancing market exploration and market exploitation in product
innovation
: a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
10
Eco-friendly product development strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.
;
Leonidou, Constantinos N.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
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