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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M. - In: International journal of research in marketing : IJRM ; … 9 (1992) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan - In: International journal of research in marketing : IJRM ; … 6 (1989) 3, pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
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Growth versus retrenchement strategies in marketing : the Australian experience
Pecotich, Anthony - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 273-286
Persistent link: https://www.econbiz.de/10001041177
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Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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An overview of marketing strategy and planning
Zinkhan, George M. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
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Special issue on postmodernism, marketing and the consumer
In: International journal of research in marketing : IJRM ; … 11 (1994) 4, pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
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Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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A managerial capital perspective on chief marketing officer succession
Wang, Rui; Saboo, Alok R.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011337508