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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Dewitte, Siegfried"
~person:"Kamakura, Wagner A."
~subject:"Marketingmanagement"
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THE SElKATSUSHA AND THE FIGHT...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
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A picture is worth a thousand words : translating product reviews into a product positioning map
Moon, Sangkil
;
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 265-285
Persistent link: https://www.econbiz.de/10011672001
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