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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Kuester, Sabine"
~subject:"New product development"
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Kuester, Sabine
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of innovation management
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The journal of personal selling & sales management : JPSSM
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The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
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