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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Ogawa, Susumu"
~subject:"New product development"
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Ogawa, Susumu
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of engineering and technology management : JET-M
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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