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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Soberman, David A."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Faculty & research / Insead : working paper series
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Marketing agencies, media experts and sales agents : helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003822808
Saved in:
2
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
3
Profit-increasing asymmetric entry
Pazgal, Amit I.
;
Soberman, David A.
;
Thomadsen, Raphael
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10011490855
Saved in:
4
Who is the winner in an industry of innovation?
Lin, Yuanfang
;
Pazgal, Amit I.
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012506516
Saved in:
5
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10010142563
Saved in:
6
Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10008225847
Saved in:
7
The economics of quality-equivalent store brands
Soberman, David A.
;
Parker, Philip M.
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10007264730
Saved in:
8
Strategic segmentation using outlet malls
Coughlan, Anne T.
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
1
,
pp. 61-86
Persistent link: https://www.econbiz.de/10006162447
Saved in:
9
Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10008884890
Saved in:
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