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Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
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Stated intentions and purchase behavior : a unified model
Sun, Baohong; Morwitz, Vicki G. - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 356-366
Persistent link: https://www.econbiz.de/10008810594
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Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh; Irwin, Julie Richt; Liu, Zhuping - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
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Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng; Duclos, Rod - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
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Is there a mere categorization effect in investment decisions?
Lewis, David; Gill, Tripat - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
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Consumer power and choice deferral : the role of anticipated regret
Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011816968
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An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin; Gu, Yangjie; Pham, Michel T. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
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Attractiveness of options moderates the effect of choice overload
Chan, Eugene Y. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 425-427
Persistent link: https://www.econbiz.de/10011428923