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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenartikel"
~subject:"United States"
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Markenartikel
United States
Consumer behaviour
289
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Brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
338
Journal of business research : JBR
288
Journal of retailing and consumer services
219
The journal of brand management : an international journal
193
The journal of product & brand management
182
Journal of consumer research : JCR ; an interdisciplinary bimonthly
179
Psychology & marketing
132
International journal of forecasting
115
Discussion paper / Centre for Economic Policy Research
91
International journal of hospitality management
82
Journal of fashion marketing and management
80
The review of financial studies
80
NBER working paper series
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The journal of consumer marketing
71
Journal of forecasting
65
Applied economics
62
International journal of consumer studies
62
Journal of international consumer marketing
62
American journal of agricultural economics
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
The review of economics and statistics
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
Journal of the Academy of Marketing Science
50
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
49
The American economic review
48
International journal of retail & distribution management
47
Working paper
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Finance and economics discussion series
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Journal of money, credit and banking : JMCB
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Marketing letters : a journal of research in marketing
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Journal of advertising research
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Economics letters
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing
43
Economic review
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
Journal of marketing theory and practice
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1
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
Saved in:
2
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
3
Special issue on brand equity
In:
International journal of research in marketing : IJRM ; …
10
(
1993
)
1
,
pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
Saved in:
4
Homogeneity and heterogeneity in stochastic models of brand choice behavior
Givon, Moshe
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
4
,
pp. 263-272
Persistent link: https://www.econbiz.de/10001041178
Saved in:
5
Cross-cultural differences in consumer attitudes and their implications for complaint management
Richins, Marsha L.
- In:
International journal of research in marketing : IJRM ; …
2
(
1985
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10001041182
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6
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
7
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
8
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
9
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
10
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
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