Homogeneity and heterogeneity in stochastic models of brand choice behavior
Year of publication: |
1985
|
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Authors: | Givon, Moshe |
Other Persons: | Horsky, Dan (contributor) |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 2.1985, 4, p. 263-272
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Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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