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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Market orientation"
~subject:"New product development"
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Innovation and R&D Activities...
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Market orientation
New product development
Innovation
50
Innovation management
18
Innovationsmanagement
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Produktentwicklung
18
Marketing management
11
Marketingmanagement
11
Innovation diffusion
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Camacho, Nuno
2
Homburg, Christian
2
Steenkamp, Jan-Benedict E. M.
2
Stremersch, Stefan
2
Alavi, Sascha
1
Arts, Joep W. C.
1
Arunachalam S
1
Avagyan, Vardan
1
Banerjee, Sumitro
1
Calantone, Roger J.
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1
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1
Deleersnyder, Barbara
1
Droge, Cornelia
1
Ewijk, Bernadette J. van
1
Foucart, Renaud
1
Frambach, Rudolf T.
1
Gijsbrechts, Els
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hariharan, Vijay Ganesh
1
Hildesheim, Andreas
1
Hult, G. Tomas M.
1
Keko, Elio
1
Kim, Minki
1
Kim, Wonjoon
1
Kuester, Sabine
1
Kwon, Changhyun
1
Lamey, Lien
1
Luo, Yong
1
Miceli, Gaetano
1
Mukherjee, Prithwiraj
1
Müller, Sebastian
1
Nguyen, Hang T.
1
Nishikawa, Hidehiko
1
Ogawa, Susumu
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
144
International journal of innovation management
101
Industrial marketing management : the international journal for industrial and high-tech firms
99
Technovation : the international journal of technological innovation, entrepreneurship and technology management
81
Technological forecasting & social change : an international journal
70
IEEE transactions on engineering management : EM
68
Research policy : policy, management and economic studies of science, technology and innovation
68
International journal of production economics
57
International journal of product development : IJPD
54
The journal of product innovation management : an international publication of the Product Development & Management Association
51
International journal of production research
48
International journal of innovation and technology management
42
Journal of engineering and technology management : JET-M
42
The journal of business & industrial marketing
42
Technology analysis & strategic management
40
International journal of technology management : IJTM
38
Research technology management : RTM
36
European journal of innovation management
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of open innovation : technology, market, and complexity
30
European journal of operational research : EJOR
27
International journal of business innovation and research
25
Production and operations management : an international journal of the Production and Operations Management Society
23
Innovation: organization & management : IOM
21
International journal of innovation management : IJIM
21
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
Journal of marketing
20
European journal of innovation management : EJIM
18
International journal of technology marketing : IJTMkt
18
Journal of the Academy of Marketing Science
18
Cogent business & management
17
Economics of innovation and new technology
17
Strategic management journal
17
European management journal
16
International journal of entrepreneurship and innovation management
16
Research-technology management
16
Industry and innovation
14
Journal of innovation & knowledge : JIK
14
Journal of knowledge management
14
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ECONIS (ZBW)
21
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1
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
2
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
3
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
6
Reference quality-based competitive market structure for
innovation
driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
7
Balancing market exploration and market exploitation in product
innovation
: a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
8
Market orientation, knowledge competence, and
innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
9
Market orientation and
innovation
performance : the moderating roles of firm ownership structures
Song, Jing
;
Wei, Yinghong
;
Wang, Rui
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011398564
Saved in:
10
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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