Narrow search
Showing 1 - 10 of 26
Cover Image
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian; Alavi, Sascha; Rajab, Thomas; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Cover Image
Integrating strategy, industrial product innovation and marketing research
Rosenberg, Richard D. - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10001069421
Cover Image
The company, product and market dimensions of new product decision scenarios
DeBrentani, Ulrike - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 243-253
Persistent link: https://www.econbiz.de/10001041179
Cover Image
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Cover Image
Pricing in the international takeoff of new products
Chandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Cover Image
Making new products go viral and succeed
Nguyen, Hang T.; Chaudhuri, Malika - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Cover Image
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Cover Image
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon; Kim, Minki - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Cover Image
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Cover Image
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10011398558