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Managerial decision making in marketing : the next research frontier
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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The managerial relevance of marketing science : properties and genesis
Wiegand, Nico; Becker, Maren; Imschloß, Monika; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
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IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
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Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar; Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
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The study of important marketing issues : reflections
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
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Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012