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A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang; Khare, Adwait; Zhang, Yinlong - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
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Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
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Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona; Grappi, Silvia; Dalli, Daniele - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver; Sattler, Henrik; Zenker, Sebastian - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
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Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van; Pieters, Rik - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
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The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan; Besharat, Ali; Varki, Sajeev - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 414-429
Persistent link: https://www.econbiz.de/10011734880