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Editorial: innovating in the marketing of innovation
Brem, Alexander; Viardot, Eric - In: International journal of technology marketing : IJTMkt 11 (2016) 4, pp. 379-381
Persistent link: https://www.econbiz.de/10011636452
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Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander (contributor) - 2015
Persistent link: https://www.econbiz.de/10011308468
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The management of marketing knowledge in the early phases of the innovation process
Adams, Pamela - In: International journal of technology marketing : IJTMkt 4 (2009) 2/3, pp. 113-128
Persistent link: https://www.econbiz.de/10003881567
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Editorial: exploring some frontiers issues in the marketing of technology and innovation
Brem, Alexander; Viardot, Eric - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011738658