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~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Bartl, Michael"
~subject:"New product development"
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International journal of technology marketing : IJTMkt
Discontinuous innovation : learning to manage the unexpected
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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